An insider in the traditional publishing world speaks out over at Pandodaily.com. From the piece, “Confessions of a Publisher: “We’re in Amazon’s Sights and They’re Going to Kill Us””
When you see Snooki’s book on the New York Times Best Seller List, you know publishing is in trouble.
You can blame readers and say publishing is just giving the public what they want. But that’s only half the problem.
The rest is a lazy publishing industry that does far too little of the work that got them here: Discovering new authors and giving them a shot. Instead, they go for the lazy lay-up: Overpaying on celebrity memoirs and pop culture phenomenons with a built in audience.
I’ve written about the Snooki problem before. And it IS a problem. The future at the moment is to go with Amazon for many different reasons. A big one being that you actually have a chance at making money from your work, and a lot of it.
But the real future that most overlook is that the future is in going direct. As I wrote here.
JK Rowlings gets it. She’s going direct to her readers with Pottermore. She’s cutting out the publishers and Amazon. Because of that, she’ll make another billion. I’m not JK Rowling, but I did go direct to my audience to raise over $35k to pre-fund my new books.
Even a comedian can do it. No, it’s not a book, but the point is still the same. Louis CK just made a video of his comedy and released it direct to his fans, and made over $200k from it. No middleman.
Arguing about the death of traditional publishing is a waste of time in my opinion. There really isn’t any question that old model is on its last leg. What authors need to be doing now is focusing on how to go direct and figure out ways to cut out the Amazons of the world. When you can do that, you’re truly a self-publisher.
Of course, that means you need to learn how to be a marketer. There’s just no way around that. In the future, everyone will have to be.
Quit wasting time worrying about the old ways of doing things and instead start writing and building your own platform. Those of us that do that will be in the driver’s seat for the next 20-years. That’s what I’m doing.