Lead Generation With A Book

Here’s a nice conversation I had with Matt Eve who has used the power of a book to help his business. You will learn how Matt has used his book to close new business. You will also learn how Matt was able to write and market his book and use it for more sales, leads and publicity.

MattEve MP3 download.



What happens when there are as many ereaders as mp3 players?

The headline on this post is a quote from my favorite self-publishing advocate JA Konrath.

Here it is again, “What happens when there are as many ereaders as mp3 players?”

I must say that this is perhaps the most driving and important quote I’ve read on the matter of self-publishing vs. traditional publishing. I mean, it blew me away. Because he’s right. What does happen when there are as many ereaders as mp3 players?

Think about that. Wow, just wow. I’ve always believed that my two children, now 10 and 7, will probably never ever read a print newspaper. I mean, ok, maybe, they can read now, but you know what I mean. By the time they are 20, do I really think they’ll be subscribing to the local newspaper. No way.

Here’s the full letter that JA posted on Galleycat. How do you argue with this? You can’t.

But I haven’t heard of a single experienced author who has re-signed with a legacy publisher after finding self-pub success. I know dozens of authors who have had a lot of books published by New York, and they won’t ever take another Big 6 contract since they’ve gotten a taste of the freedom, control, and money self-publishing offers. If I was offered a million bucks to sign with a New York publisher, I’d laugh at that. I made $150k on my own in the last two months, and ebooks haven’t even become widely adopted in the US yet. What happens when there are as many ereaders as mp3 players? What happens when ebooks become a global market? Why would I give away 52.5% of my royalties to a publisher?

Self-Publishing News & Links 1/30/2012

Can’t you just feel it in the air? I can. Wow. 2012 is the year that self-publishing is EXPLODING! Not a day goes by now that you don’t see more and more arguments for it from people who are catching the fire. Here’s a few posts that you don’t want to miss.

  • James writes on Techcrunch why every entrepreneur must self-publish a book.

    “If you, the entrepreneur, self-publish a book you will stand out, you will make more money, you will kick your competitors right in the XX, and you will look amazingly cool at cocktail parties. I know this because I am seldom cool but at cocktail parties, with my very own comic book, I can basically have sex with anyone in the room. But don’t believe me, it costs you nothing and almost no time to try it yourself.”

  • The Guardian compares self-publishing to a bubble.

Oh, and here’s some stats for you that will blog you mind.

The New York Times reported that “According to a recent survey, 81 percent of people feel that they have a book in them…and should write it.” If you do the math, that represents over 200 million people in the U.S. who want to write a book in their lifetime! No wonder self-publishing is thriving as never before!

29% of U.S. Adults Own a Tablet or Ereader

From Mashable, who got it from a Pew study. No comments needed really, right? The shift continues.

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.

Learn How To Be A Marketer

An insider in the traditional publishing world speaks out over at Pandodaily.com. From the piece, “Confessions of a Publisher: “We’re in Amazon’s Sights and They’re Going to Kill Us””

When you see Snooki’s book on the New York Times Best Seller List, you know publishing is in trouble.

You can blame readers and say publishing is just giving the public what they want. But that’s only half the problem.

The rest is a lazy publishing industry that does far too little of the work that got them here: Discovering new authors and giving them a shot. Instead, they go for the lazy lay-up: Overpaying on celebrity memoirs and pop culture phenomenons with a built in audience.

I’ve written about the Snooki problem before. And it IS a problem. The future at the moment is to go with Amazon for many different reasons. A big one being that you actually have a chance at making money from your work, and a lot of it.

But the real future that most overlook is that the future is in going direct. As I wrote here.

JK Rowlings gets it. She’s going direct to her readers with Pottermore. She’s cutting out the publishers and Amazon. Because of that, she’ll make another billion. I’m not JK Rowling, but I did go direct to my audience to raise over $35k to pre-fund my new books.

Even a comedian can do it. No, it’s not a book, but the point is still the same. Louis CK just made a video of his comedy and released it direct to his fans, and made over $200k from it. No middleman.

Arguing about the death of traditional publishing is a waste of time in my opinion. There really isn’t any question that old model is on its last leg. What authors need to be doing now is focusing on how to go direct and figure out ways to cut out the Amazons of the world. When you can do that, you’re truly a self-publisher.

Of course, that means you need to learn how to be a marketer. There’s just no way around that. In the future, everyone will have to be.

Quit wasting time worrying about the old ways of doing things and instead start writing and building your own platform. Those of us that do that will be in the driver’s seat for the next 20-years. That’s what I’m doing.