In my presentations that I do I have a screen where I show a quote from Amazon CEO Jeff Bezos from the fall of 2011 where he says that “for every 100 print books sold on Amazon.com, they sell 180 digital books”.
Well, here’s more data to back that up. According to Amazon, they’re selling over a million Kindle’s a week now! A week!
Still think that digital books are a fad? Look in your crystal ball a year from now. You know what you’re going to see.
Customers Purchasing Kindles at Rate of More Than 1 Million Per Week for Third Straight Week
Kindle Fire continues to lead the way as the #1 bestselling, most gifted, and most wished for product across all of Amazon.com since its introduction 11 weeks ago
Kindle Fire sales increase week over week for each of the past three holiday shopping weeks
SEATTLE–(BUSINESS WIRE)–Dec. 15, 2011– (NASDAQ: AMZN)—Amazon.com today announced that Kindle devices remain the hottest products this holiday season – for the third week in a row, customers are purchasing well over 1 million Kindle devices per week, and Kindle Fire remains the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 11 weeks ago. To learn more about the all-new Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – visit www.amazon.com/kindle.
“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, Vice President, Amazon Kindle. “Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”