Amazon Pricing Strategies

Check this screenshot out.

I’ve been playing around with pricing a bit on my books. I was going to put my book free Monday, which I did (I ended up getting over 3k downloads), but it’s smart to make your book price higher before you make your book free. That way the consumer sees how much value they are getting.

So I set the book at $8.17. Why $8.17? Because I’m finding that strange price points work better. Try it.

So after the book stopped being free. I made the book $6.17. Now look at that screenshot. Amazon is doing a price reduction thing. Kinda neat. Smart.

Lesson? Play around with your pricing. Don’t just set it and forget it.