Amazon Pricing Strategies

Check this screenshot out.

I’ve been playing around with pricing a bit on my books. I was going to put my book free Monday, which I did (I ended up getting over 3k downloads), but it’s smart to make your book price higher before you make your book free. That way the consumer sees how much value they are getting.

So I set the book at $8.17. Why $8.17? Because I’m finding that strange price points work better. Try it.

So after the book stopped being free. I made the book $6.17. Now look at that screenshot. Amazon is doing a price reduction thing. Kinda neat. Smart.

Lesson? Play around with your pricing. Don’t just set it and forget it.

Don’t Blame Amazon, Blame Yourselves

Yet another wonderful piece from J. Konrath. Just go read it.

Why didn’t the Big 6 invent online bookstores and ereaders? Why didn’t the ABA?

Amazon INNOVATES. That’s the thing you whiners don’t understand. They’re not dominating because they undercut you on price. Price is just one way to please customers. Service is another. Value is another. But the biggest one is technology.

Anyone can sell for cheap. Not anyone can single-handedly jump-start the digital revolution. Not everyone can create an online store that is not only a pleasure shop at, but where it is fun to spend time.

Amazon is going to eat you all for lunch because they aren’t thinking about how to make money tomorrow. They’re thinking about how to make money in 2018.

They’re doing all the stuff you never did–hell, they’re doing stuff that you never even thought of. They’re all about pushing it forward. They’re all about gathering and analyzing data. They’re all about challenging themselves to do better, to focus on the future, to learn from the past. They’re all about pleasing the customer (and I heard from no less than half a dozen Amazonians that they consider authors to be their customers.)

They experiment. They change. They evolve.



Lead Generation With A Book

Here’s a nice conversation I had with Matt Eve who has used the power of a book to help his business. You will learn how Matt has used his book to close new business. You will also learn how Matt was able to write and market his book and use it for more sales, leads and publicity.

MattEve MP3 download.



What happens when there are as many ereaders as mp3 players?

The headline on this post is a quote from my favorite self-publishing advocate JA Konrath.

Here it is again, “What happens when there are as many ereaders as mp3 players?”

I must say that this is perhaps the most driving and important quote I’ve read on the matter of self-publishing vs. traditional publishing. I mean, it blew me away. Because he’s right. What does happen when there are as many ereaders as mp3 players?

Think about that. Wow, just wow. I’ve always believed that my two children, now 10 and 7, will probably never ever read a print newspaper. I mean, ok, maybe, they can read now, but you know what I mean. By the time they are 20, do I really think they’ll be subscribing to the local newspaper. No way.

Here’s the full letter that JA posted on Galleycat. How do you argue with this? You can’t.

But I haven’t heard of a single experienced author who has re-signed with a legacy publisher after finding self-pub success. I know dozens of authors who have had a lot of books published by New York, and they won’t ever take another Big 6 contract since they’ve gotten a taste of the freedom, control, and money self-publishing offers. If I was offered a million bucks to sign with a New York publisher, I’d laugh at that. I made $150k on my own in the last two months, and ebooks haven’t even become widely adopted in the US yet. What happens when there are as many ereaders as mp3 players? What happens when ebooks become a global market? Why would I give away 52.5% of my royalties to a publisher?